I am finally getting the hang of twitter and, as corny as it is, I like it. I find I get some useful information and that courtroom hallway chatter that I’ve missed all these years I’ve been at home. I miss the snarky sarcasm of angry lawyers and the indignation of fighters for truth, justice, etc. etc. But there are things I just really don’t get.
Today, I read (ish) an article on how lawyers are using social media. As I’ve recently said, I’m at a crossroads with Not Guilty, trying to figure out what direction I want to go in and how I’m going to get there. As a new solo attorney going it on my own for the first time, I’m wondering how to get clients to know I’m here and that I really have a firm grasp on this whole law thing. There are attorney who use social media to advance their business – my friend Jamison Koehler does not apologize for dropping SEO breadcrumbs throughout his blog. Rock Star solo Carolyn Elefant, and Niki Black (who writes the book on Criminal Law in New York State) are fonts of knowledge on this front and have been exceptionally helpful as I try to make my way through this maze. I believe that the internet has a power that I have not yet tapped, and I’m slowly coming around to that idea.
With that said, I admit to having no idea what that article I read (ish) means. Seriously. None. I have an understanding of the english words being used, but put all together – they mean nothing to me. Thought leader? I asked what this was and got non-answers. While people may think the term is idiotic, I’d still like to know what it means in current usage. Using twitter to disemminate information? Yes, I tweet when I’ve got a new blog post and to join in a conversation (usually in the middle of something that’s been going on for a while) but I don’t know that anything insightful will come from my attendance on that platform, nor do I think it will make me a better lawyer.
Here are some things I do understand: The Supreme Court came down with a deicsion today saying that you have to actually say you don’t want to talk to the police in order to invoke your right not to talk to the police. There were ten murders in Baltimore over the past several days, and I’m waiting to hear if I’m on the CJA panel here in Maryland.
I don’t know whether technology improves the practice of law. I’m not willing to discount what it has to offer me in terms of getting things done faster and maybe even better. Marketing will need to be done in order to get word out there that I’m here. In the meantime, everything else is still the same. People die, SCOTUS decides, and I’ve got to work.
Yay Mirriam. Me too–got to work. I love me some tech, but that's rather play.
Great points Mirriam.
And, with your areas of practice, I'm not sure how much social media will really help you in terms of obtaining clients. Your location isn't great for that either. Carolyn and I have discussed how the greater DC area is surprisingly not very tech-ish for such a large metropolitan area.
Your blog is a great way to engage in social media and showcase your skills, writing ability, etc. You've been doing it for a long time and you're good at it. Keep it up:)
And if you enjoy the comraderie of Twitter (which I knew you would;)) then keep doing that–it's a great outlet for a solo like you.
Thanks for the kind words re: me and Carolyn. Always happy to help an old law school friend:) And, again, great post, as always.
M
I am not at all clear about this stuff either. I am puzzled by the heavy mockery of all this, however. We all write for our various audiences. I am inclined to think that anti-marketing is merely one brand of marketing. But I am not really sure.
N
What I don't understand is the criticism of social media — and the people PROMOTING social media — by the people USING social media.
"thought leader" equals leader. "disseminate information" means tell your side of it. I'm on twitter and so on to participate in the conversation. I just wish the conversation were more about the law and less about the promotion of the law. Not trying to find clients, since I've only got one!